LilahHmedia2019

Neo-Emmet Trinity-wild Style Agent Smith-Bad Cop

L/O: To explore marketing & promotion of The Lego Movie; to link the methods to the target audience. Ways of marketing and promoting a movie: Posters / Teaser Posters Trailers / Teaser Trailers T.V advertisements Social Media Websites L/O: To explore marketing & promotion of The Lego Movie; to link the methods to the target audience. Synergy is the simultaneous release of different products to boost both. Synergy can be used most often by big companies that work together on multiple social media platforms to market both products. Ways of marketing and promoting a movie: Posters / Teaser Posters / Theatrical Posters Trailers / Teaser Trailers / Theatrical Trailers T.V advertisements Social Media Websites Merchandise Games Happy Meals School supplies Events Premier Promotion examples: Each week in January 2014, a new character poster was released. Lego Stores scheduled linked ev...

L/O: To identify the target audience using demographics & psychographics. Demographics noun statistical data relating to the population and particular groups within it (race, gender, sexuality etc.) Psychographics noun the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research (interests, hobbies etc.) The Lego Movie targets a family audience. It could be split into the following three groups: Young kids who play with lego Parents who played with it when they were young too Young adult cinema-goers The film appeals to both genders because it has representation of both genders, it has genres they think boys will like, such as western and action, and genres they think girls will like, such as romance and drama.  Audience profile in terms of demographics & psychographics Demographics Age: Young kids (4-12) Gender: Both genders Ra...

Inter-text-uality noun      the relationship between texts. Batman Starbucks 1984 The Matrix octan Tetris green lantern wonder woman the matrix realms romantic movies barbie friends lord of the rings medus shakespeare taco bell lighting intertextuality good cop/ bad cop westerns Milhouse Cleopatra NBA Michealangelo Teenage Mutant Ninja Turtles Astronauts Gandalf Superman Harry Potter Robyn Hood Transformer Star Wars How does the lego movie use intertextuality to represent different people in target audience? The Lego Movie uses intertextuality to represent different people in target audience. The film is based off of a popular young children's toy, lego. This suggests that the primary target audience are young children (ages 4-12). The age rating is U, which further connotes that the primary target audience is younger children. Young children would find it entertaining to see references to things like barbie and bat...