Intertextuality

Inter-text-uality


noun

     the relationship between texts.



  • Batman
  • Starbucks
  • 1984
  • The Matrix
  • octan
  • Tetris
  • green lantern
  • wonder woman
  • the matrix realms
  • romantic movies
  • barbie
  • friends
  • lord of the rings
  • medus
  • shakespeare
  • taco bell
  • lighting intertextuality
  • good cop/ bad cop
  • westerns
  • Milhouse
  • Cleopatra
  • NBA
  • Michealangelo
  • Teenage Mutant Ninja Turtles
  • Astronauts
  • Gandalf
  • Superman
  • Harry Potter
  • Robyn Hood
  • Transformer
  • Star Wars

How does the lego movie use intertextuality to represent different people in target audience?

The Lego Movie uses intertextuality to represent different people in target audience. The film is based off of a popular young children's toy, lego. This suggests that the primary target audience are young children (ages 4-12). The age rating is U, which further connotes that the primary target audience is younger children. Young children would find it entertaining to see references to things like barbie and batman and transformers because they are the characters they enjoy seeing, and seeing them in the movie would make them happy.

By using references to things such as Starbucks, The Lego Movie is representing the secondary target audience, teenagers. Teenagers are the secondary target audience because they feel nostalgic for childhood and find it fun once in a while to watch a children's movie. References to characters from shows they used to watch, such as The Simpsons and Teenage Mutant Ninja Turtles further implies that The Lego Movie is trying to represent teenagers as the secondary target audience. It is also entertaining to them to see superheroes as lego characters and to see references to Star Wars and The Matrix.

The Lego Movie also represents parents and grandparents as the other secondary target audience through the use of references to things like Star Wars, The Matrix, Shakespeare, Lord of the Rings and other references to their popular culture. Parents and grandparents are people who have only gone to see the film so that their child or grandchild can see the film, knowing this The Lego Movie try to make the film enjoyable to them through the use of intertextuality.

The fact that so many producers allowed their materials to be used in the Lego Movie is  


Primary Target Audience: Young Children

Secondary Target Audience: Teenagers, Parents and Grandparents







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