LilahHmedia2019

Uses and Gratification Theory   Uses and Gratifications theory as developed by Blulmer and Katz suggests that media users play an active role in choosing and using the media. Blulmer and Katz believed that the user seeks out the media source that best fulfils their needs. The uses and gratifications theory assumes the audience chooses what it wants to watch for five different reasons. Information and Education  – the viewer wants to acquire information, knowledge and understanding by watching programmes like The News or Documentaries. Entertainment  – Viewers watch programmes for enjoyment. Personal Identity  - Viewers can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics. Integration and social interaction  – the ability for media products to produce a topic of conversation between people. For example who is the best contestant on The X-factor who whi...

LO : - To analyse a specific episode of the Live Lounge. Mahalia Background: British singer, songwriter and actress. Jamaican mother and British father. Age: 21 Where she's from: Syston, UK Genre: R&B, hip hop soul, neo soul Current Songs/Albums: Diary of  Me, Love and Compromise Critical Reception: Good reviews Awards: 'Sound of 2019' and 'Ones to Watch 2019' BBC Radio 1 Live Lounge ONE COMPLETE EPISODE ANALYSIS Episode date: 12/09/2019 Cover Song Info: 'Hold Me While You Wait' by Lewis Capaldi Guest name & info:  Mahalia Singer/songwriter Examples on how the show 'Informs, educates and entertains':  It tells people about singers and songs Original Song details: 'Simmer' by Mahalia Key ways the show targets its audiene:  Informal Language Voiceover Examples of the show being challenging, original, innovative and nurturing UK talent:  Plays cover music Radio show, so keeps peoples attenti...

Example Radio Questions: Explain some reasons why people might listen to the radio? Refer to the Uses and Gratification theory in your answer.(8) Explain some of the threats facing the radio industry and how the industry is responding to these threats.(12) Audience Gratifications To understand the impact of meaning encoded, you must be able to identifyaudience gratifications/pleasures as well as apply audience theories when deconstructing a media text. Audience Pleasures: Aesthetic Pleasure - The appreciation of experiencing something beautiful. It could be the pleasure of listening to music perfectly matched to visual images in a film or video. Cerebral Pleasures - The intellectual satisfaction that may come, for example from solving the problems set by a video game or following a perfectly constructed narrative. Visceral Pleasures - These are of the body more than the mind; the sort of thing that makes the hairs on the back of your neck stand up, or makes you want to...

LO : - To research the radio industry and BBC Radio 1 Public Service Broadcasting In the UK, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests. The communications regulator Ofcom requires that certain television and radio broadcasters fulfil certain requirements as part of their license to broadcast. All of the BBC's television and radio stations have a public service remit, including those who broadcast digitally.  1. How many national radio stations do the BBC operate? What are they and how are they different in terms of content and audience? The BBC operates eleven national radio stations. These are: BBC radio 1 - A mix of popular music and new music, BBC radio 2 - A mix of religious and comedy-based programming and music,  BBC radio 3 - Classical, jazz world music, arts, culture and drama, BBC radio 4 - spoken word programming, BBC radio 5 live - News, current a...