Coursework

Monday 7th September 2020

LO: - to explore possible tasks and research similar products

• Create a front cover and a double-page spread article for an informative and entertaining fashion magazine aimed at an audience of 14-18 year olds.

• The purpose of this product is to 
• The target audience for this product are women aged 16-30. I can tell that this is for women because the picture is of a woman and the subtitles advertise dresses
• The product 

LESSON 4

Wednesday 23rd September

Coursework Planning

LO: - To plan an effective product aimed at a specific audience using appropriate codes and conventions

Initial Planning:

• Name: The Fashion Perspective/ The FP
• Tagline: For a new perspective on fashion
• Sub-genre: Teen fashion
• Representation: Natural / calm, elegance/ strength, feminism
• House Style: Formal, elegant, gothic?
• Colour Palette: Blue/ black/ white (colder colours ) , autumn colours
• Cover Image Ideas: Mid shot, Forest/ wooded area background, lean towards the halloween type of autumn
• Possible Cover Lines: The beauty of nature, A new look, Inspire yourself, Power and Elegance
• Info: Fortnightly, £5.99
• DPS article subject: feminist, women expressing their natural beauty with confidence, inner beauty, strength and power
• DPS image ideas: woman looking confident, darker colour clothes/ autumn style clothes

Analyse double-page spread

Lesson 7

Wednesday 7th October

Magazine:

1. Start putting together your front cover and DPS on Photoshop/Illustrator/InDesign:
2. Plan Photoshoots (5 images): 7/10/20
3. Pinterest board showing photoshoot/design ideas: 7/10/20 : Done
4. Write article for DPS:
5. Masthead:

Done

Unfinished

Not Started

Pinterest board: photoshoot/design ideas:

casual teen fashion

autumn nature scenes

in nature

Lesson 8

Wednesday 14th October

Photoshoot  Planning

LO: - to create content that meets the set brief by creating meaning for an audience of 14-18 years olds.

image 1 - cover/ DPS

• Where are you shooting, location, and specific detail of the shot location: In the woods, autumn scene, sitting on tree log with tree background
• When: Sat 17th Oct, midday
• Weather: sunny
• Who: My friend Elysia
• What needed equipment, clothing: scarves, autumn style clothes, darker clothing, jumper
• Camera angle and shot: Mid shot high angle, looks cozy/ cold weather

image 2 - cover/ DPS

• Where: in the woods, standing in the rain with trees background
• When: Sat 28 Oct, midday
• Weather: Rain
• Who: Friend
• What needed: lighter colours, dress - long?
• Camera angle and shot: Long shot, low angle, looks empowered

image 3 - cover/ DPS

• Where: path to woods in my village, picture of friend standing in the path surrounded by autumn colours
• When: 17th/18th, sunset
• Weather: Nice, sunset
• Who: Friend
• What needed: outdoor clothes
• Camera angle and shot: low angle, long shot

image 4 - cover/ DPS

• Where: Charity land, sitting on swing, stream in background
• When: weekend, 17th/18th
• Weather: nice (doesn't really matter, in woods with tall trees), rain?
• Who: Friend
• What needed: autumn clothes, casual, dark colours, skirt?
• Camera angle and shot: normal angle - eye level, mid shot

image 5 - cover/ DPS

• Where: Field, lying down in grass, hair spread out
• When: weekend 17th/18th
• Weather: nice
• Who: friend
• What needed: flowers in hair, necklace
• Camera angle and shot: Close up shot, above angle, looking down 

Article for DPS

In todays world, us women are often burdened by the expectations of society. The expectation to be perfect, beautiful and 

Wednesday 4th November

My brief is Fashion magazine aimed at 14-18 year olds.

My target audience is women of all backgrounds, who live mainly in more rural areas, as I plan to feature fashion expressing the beauty of nature and clothing suitable for the outdoors.

Based on my research on the main codes and conventions, I will use a masthead at the top middle of the front page, in big letters, as the masthead is important in making the magazine recognisable. I also plan to use a colour pallet of darker autumn colours, such as dark green and dark reds and oranges and grey. This is to give the magazine a slightly gothic atmosphere, whilst retaining the autumn nature scene. For the layout of the magazine, I plan to have the taglines and other information along the sides of the main image with the masthead at the top, so the image stands out. The main image is important because it is the first thing that readers will see when looking at fashion magazines, so to ensure that the magazine stands out and conveys the message of inner and natural beauty, I will need to use an image that will show this. I will us props that convey autumn such as scarves and autumn leaves. The taglines are important as they speak the message of the magazine, so I will use them to show readers that 

I plan to use anti-stereotypes to appeal to women, such as having a model with no makeup on and a ‘natural look’. This will appeal to women as it shows that you don’t need to be conform to a stereotype to be beautiful. 

I plan to use intertextuality, I will write about empowering women and address modern day sexism and the patriarchy. I will discuss inner beauty.

Wednesday 11th November

Audit

Wednesday 18th November

DPS Article: The beauty of nature

Wednesday 23rd November

Mock Exam DIRT

Q1) OFCOM - regulator

Q2) Tinie Tempah, Jess Glynne: Not Letting Go - Paloma Faith: Picking Up The Pieces

      

 Media language:

• Different Narrative
• Different Mise-en-scene
• Different Camera work
• Different Editing
• Different Soundtrack

Different: Explain and give an example

Music videos use camerawork to differ from each other to reveal different moods and atmospheres in the music videos. They may choose to use a naturalistic camera work to show the reality of a situation compared to using highly stylised camerawork to show a professional style.

In the music videos I have studied a clear difference is seen in the use of media language through...camerawork/mise-en-scene/narrative/soundtrack. The explain and describe the difference in your videos.

Q3) Radio producers target different audience through the content of their radio programming, local 

radio stations are only available on FM in the local areas although some can be accessed through an

online presence. Local radio target a specific audience through their coverage of local events, weather

and advertising local business. Radio producers target particular audiences through their use of style and genre of a radio programme. This can be seen in Radio 1 Live Lounge which uses an acoustic style to attract their audience along with a young presenter to attract a younger audience. This can be seen in the Harry Styles performance where he appeared and performed a current hit to attract a younger audience then he covered an older track by Fleetwood Mac which would appeal to an older wider audience especially in the acoustic style.

• How do they target different audiences - methods
• Why do they target different audiences - To make money via advertisers, public service
• Live Lounge example

Q4)

• Media language
• Representation
• Talk about an aspect that creates representation - image, text, colour, setting.
• What representation is created?
• What does this suggest to the audience?

On the cover of MOJO magazine we can see that the use of images is of a young musician in the middle of the magazine and an older musician in the upper right corner. This image creates the representation of both old and young people. This makes the audience think that rock is a genre for both old and young people, making both audiences want to read the magazine.

Q5) 

• Similar elements of media language
• Different elements of media language
• Use examples for each
• State whether they are similar or different because of genre conventions or music type.
• Do they reflect magazine conventions or music conventions? Use examples to support.

Wednesday 25th November

Mock DIRT - Lego Movie

Section B: Promoting Media

Q6) bbfc - age rates movies in the UK

Games Rating Authority or Video Standard Council - Age rates video games in UK

Q7) Likely to be about media industries and theoretical framework

2 reasons why they would release both film and video game.

Give reason and then explain it

• Strengthen the brand
• Extends fans enjoyment
• Increases profit overall for the conglomerate
• Diversify the product to increase possibility of success
• Extends brand awareness
• Less dependent on one media form being successful

Q8)

• Know the theory well (knowledge)
• Explain the theory (knowledge)
• Apply the theory to the film (understanding)
• Give specific examples from the film

Uses and Gratification Theory:

• Entertainment - watch something for pleasure and to escape the real world
• Personal Identity - identify with characters in the film, chosen to identify with a role model
• Surveillance - watch and follow media to gain understanding of the world
• Social Interactions/personal relations  - keep in touch via video game communities, or discuss the film with peers

Blumer and Katz stated that media products were there for the audience's entertainment, they were for pleasure and to escape the real world. This can be applied to the Lego Movie, as it provides a different world to escape to with many interesting

We can see  this specifically in the setting of the lego movie, as it is set in a bright colourful world made of lego, much like a world from a child's imagination to which the audience would want to escape.

Blumer and Katz also stated that media products were there for the audience's personal identity, so they could identify with characters from the film and choose a role model to identify with. This can be applied to the Lego Movie, as it provides characters that all audiences can identify with, such as Emmet and Batman.

We can see this specifically in the character of Wild Style, with whom young girls could identify as she is seen as clever and better at everything that the main character, Emmet, does. She is also seen by young girls as 'stylish' and 'cool' as she has dyed hair and wears lipstick.

Q9)

How did the promotional campaign target a family target audience?

• Poster - various characters
• TV Advert
• Merchandise
• Video game
• Social Media

1. Accurate analysis of how the campaign appealed to a family audience
2. Mention to media contexts - genre hybridity - Lego and DC, post-feminism in promotion, globalisation of product
3. Full focus on the campaign element being analysed to target the audience - representations

1. Poster - colour palette, Lego figures - familiar to all, Characters in posters appeal to boys, girls and adults
2. Global context of the actors - famous globally, attracts a wider audience
3. Detailed analysis of representations created in the poster and how that attracts a family audience

Wednesday 2nd December

DPS Article

Template for double page spread

Writing DPS Article

Wednesday 16th December