Lego Movie: Target Audience

L/O: To identify the target audience using demographics & psychographics.

Demographics

noun

statistical data relating to the population and particular groups within it (race, gender, sexuality etc.)

Psychographics

noun

the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research (interests, hobbies etc.)

• The Lego Movie targets a family audience.
• It could be split into the following three groups:

1. Young kids who play with lego
2. Parents who played with it when they were young too
3. Young adult cinema-goers

The film appeals to both genders because it has representation of both genders, it has genres they think boys will like, such as western and action, and genres they think girls will like, such as romance and drama. 

Audience profile in terms of demographics & psychographics

Demographics

• Age: Young kids (4-12)
• Gender: Both genders
• Race: A primarily white audience (racist hollywood)
• Location: America and UK
• Social Class: Mainstream (middle class to working class)

Psychographics

• Personality: 
• Values: Traditional values, male hero, male and female relationships, anyone can be a hero
• Attitudes: 
• Interests: TV, 
• Lifestyles: Watch