Lego Movie Marketing

L/O: To explore marketing & promotion of The Lego Movie; to link the methods to the target audience.


Ways of marketing and promoting a movie:
  • Posters / Teaser Posters
  • Trailers / Teaser Trailers
  • T.V advertisements
  • Social Media
  • Websites
L/O: To explore marketing & promotion of The Lego Movie; to link the methods to the target audience.

Synergy is the simultaneous release of different products to boost both. Synergy can be used most often by big companies that work together on multiple social media platforms to market both products.


Ways of marketing and promoting a movie:
  • Posters / Teaser Posters / Theatrical Posters
  • Trailers / Teaser Trailers / Theatrical Trailers
  • T.V advertisements
  • Social Media
  • Websites
  • Merchandise
  • Games
  • Happy Meals
  • School supplies
  • Events
  • Premier
Promotion examples:
  • Each week in January 2014, a new character poster was released.
  • Lego Stores scheduled linked events.
  • Free accessory packs were available in stores after building creative models in-store.
  • Video Game released on 4th February
  •  On 7th February, McDonalds released collectible 3D cups with Happy Meals
  • A website enabled fans to make lego versions of themselves
Horizontal
  • The parent company owns multiple companies at the same stage of the film industry. a smaller company owned by the parent is the subsidary.
Vertical

  • The parent company owns multiple companies across different stages of the film industry.

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