1960's Newspaper Case Study Covers

  Q1) What threatened newspapers in the 1960's?
Newspapers in 1960 faced competition from other media, such as television.

  Q2) What percentage has Sunday Newspaper circulation figures fallen by 1965?
By 1965, circulation of Sunday newspapers had fallen to 25 million, which represented 1.4 newspapers per household. 

  Q3) By comparison, by what percentage were figures down to in 2010?
In 2010, figures were down to about 10 million, which represents 0.4 per household.



  Q1) Which paper did working class Labour supporters read?
The Mirror

  Q2) Which paper did working class Conservative supporters buy?
The Daily Express

  Q3) Which paper did the social elite read?
The Times

  Q4) Which paper did the middle class Conservative supporters buy?
The Daily Telegraph

  Q5) Which paper did middle class Labour/Liberal supporters buy?
The Guardian

  Q6) How does this differ in 2010?
There is less sense of loyalty to political parties or an identity based on class, so we are better served by online media than printed papers

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