Radio 1 Live Lounge Case Studies
Radio 1 Live Lounge
Radio Live Lounge was introduced in October 2006. Radio 1 introduced it to bring their ratings up, and to bring in a younger audience because their ratings were decreasing because younger people were streaming music online. It is a collection of live tracks played on Jo Whiley's Radio 1 show. The target audience consists of 12-30 years olds. You can listen to it by downloading the Radio 1 app of on the live streams.
Explain how and why producers of radio programmes target different audiences. Refer to the Radio 1 Live Lounge to support your answer.
There are many reasons how and why producers of radio programmes target different audiences. In this essay I will refer to the Radio 1 Live Lounge to support my answer.
Radio producers have to appeal to a wide variety of target audiences to keep high ratings. Some producers gave to focus on a certain genre and age range to appeal to a specific target audience.
Figures for the BBC Radio 1 are falling, and the producers have to figure out how to maintain their audience, specifically their younger audience, age range 12-20. One way BBC Live Lounge does this is by putting the radio online and available to stream, to appeal to the younger target audience who spend more time on the internet.
BBC Live Lounge can target a wide audience using technology, specifically the younger audience who are more likely to be online than listening to the radio, this helps them keep up their ratings.
Radio Live Lounge was introduced in October 2006. Radio 1 introduced it to bring their ratings up, and to bring in a younger audience because their ratings were decreasing because younger people were streaming music online. It is a collection of live tracks played on Jo Whiley's Radio 1 show. The target audience consists of 12-30 years olds. You can listen to it by downloading the Radio 1 app of on the live streams.
Explain how and why producers of radio programmes target different audiences. Refer to the Radio 1 Live Lounge to support your answer.
There are many reasons how and why producers of radio programmes target different audiences. In this essay I will refer to the Radio 1 Live Lounge to support my answer.
Radio producers have to appeal to a wide variety of target audiences to keep high ratings. Some producers gave to focus on a certain genre and age range to appeal to a specific target audience.
Figures for the BBC Radio 1 are falling, and the producers have to figure out how to maintain their audience, specifically their younger audience, age range 12-20. One way BBC Live Lounge does this is by putting the radio online and available to stream, to appeal to the younger target audience who spend more time on the internet.
BBC Live Lounge can target a wide audience using technology, specifically the younger audience who are more likely to be online than listening to the radio, this helps them keep up their ratings.
A good start in terms of institution and audience, but to pick up more marks you must discuss the Harry Styles example in more detail e.g. why it appeals to a wide audience and how this will help boost Radio 1 Live Lounge ratings.
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