Mojo Case Studies

Fleetwood Mac Target Audience

Age: Around 40 years old

Gender: Both male and female

Nationality: American and English

Music Interests: Classic Rock

Bauer Media

Audience and Institution facts

Distribution Company: Bauer Media

Circulation: Average printed - 54510

Genre: Classic Rock

Target Audience

Age: 43 

Gender: 76% male

Nationality:

Explain how media language has been used to attract the target audience

To attract the target audience, MOJO has used a white and grey masthead to appeal to the middle aged main target audience, this works because most middle aged people have the beginings of white and grey hair. MOJO has also used a black, white and gold colour pallet. The black and white used to create a feeling of old times, and the gold used to represent money, as many of the readers are wealthy.

The main image is of Fleetwood Mac as they are today, with the reflection of the band in their earlier days. This is supposed to show the change in time, and to appeal to the older readers who might have been listening to Fleetwood Mac back then. One of the minor images is of a gold CD, which could attract the audience memers that prefer vinyl or CDs over streaming, which is more widely used.