The Lego Movie

The Lego Movie is one of the most finely marketed movies ever. Although the actual film came out on the 14th February 2014, they started marketing it halfway through 2013. The film had a $60 - $65 million USD budget, so they released multiple teaser posters and trailers to market it. They managed to make a teaser poster for all the main characters. Alongside this, they 
They targeted the main target audience, young children, through the use of 

I think The Lego Movie is successful because, for all its faults, ultimately, it does what it is meant to. It broke boundaries with branded marketing, it successfully targeted the different sections of its target audience, and it 

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